In the game, Rich is a mafia boss and is often seen with a veritable army of female assistants. He tries to buy the Grizzly Peak resort, and when that fails, he changes into Yeti Blizzard to sabotage the mountain's weather system in an attempt to drive its visitors away.
The blizzard that Rich creates ends up trapping Bud Bison and Amy Gelande atop the mountain, but Mega Man defeats him, stopping the blizzard in addition to rescuing Bud and Amy. He tries to have Hyde aid him in a rematch against Mega Man, but Hyde abandons him, citing that rescue workers are going to be approaching soon, meaning that he can't risk being caught with him. When Dotcom calls Hyde a traitor, Hyde also denies being a traitor as he reminds him that they were only involved for business and weren't actually friends in the first place. Rich is then arrested by Bob Copper.
In the anime, Rich first appears in an attack on a museum to steal the Sword of Berserk OOPArt as Yeti Blizzard, but loses his prize to Mega Man. He is not above bribing or threatening people in order to get what he wants, though Yeti often admonishes him for not using his brain enough. The pair eventually do manage to steal the Saurian OOPArt from the Dombler Lake after manipulating Plesio Surf into distracting Mega Man and Lyra Note.
|Mega Man Star Force series|
| Geo Stelar (Omega-Xis • Mega Man) • Sonia Strumm (Lyra • Harp Note) • Bud Bison (Taurus • Taurus Fire) • Luna Platz (Ophiuca/Vogue • Queen Ophiuca) • Zack Temple (Pedia) • Solo (Laplace • Rogue) • A.C. Eos (Acid • Acid Ace)|
Patrick Sprigs (Gemini • Gemini Spark) • Hyde (Phantom • Dark Phantom) • Aaron Boreal • Bob Copper • Hope Stelar • Kelvin Stelar • Kazuma
| Mega Man Star Force • 2 • 3 • |
Shooting Star Rockman: Wave Change! On Air! • Rockman.EXE Operate Shooting Star
| Mega Man Star Force • Ryuusei no Rockman Tribe |
Rockman the Shooting Star • Rockman the Shooting Star Tribe
Shooting Star Rockman 3 • Shuugeki On-Air!! Shooting Star Rockmeen!
| Battle Card • BrotherBand • Link Power • EM Being • EM Wave Change • Planet AM • Planet FM • OOPArts • Dealer • Satella Police|
Transer • Star Carrier • Hunter VG • Visualizer • Star Break • Tribe On • Noise Change
Wave Scanner • Wave Command Card • Noise Kaizou Gear