In Japan, the Rockman franchise has had several animated commercials that were used to promote their games. These segments were usually around 15 to 30 seconds long of exclusive footage before cutting to gameplay of the Rockman game being advertised. There have also been longer animated promos that are longer features.
The Rockman.EXE series also featured some live action commercials.
Classic Rockman series
Rockman X series
A commercial for the original Rockman X game starts out with a golden X appearing across the screen as an announcer says “X”. It then depicts Rockman X in a capsule equipping his armor parts as Storm Eagle, Launch Octopus and Armored Armadillo attack a city. X equips all his armor and watches the destruction as it switches to gameplay. X fires a charge shot from his buster and the Rockman X logo appears as X breathes heavily. X un-equips the armor parts and faces the screen as the Death Rogumer crashes behind him. The Capcom logo then appears.
In the commercial for Rockman X2, a golden “X2” appears on the screen in front of X as he equips his second set of armor. X then targets Wheel Gator who attacks him before it switches to him falling down with some Installers before he air dashes away. X fires a charge shot at Flame Stag as it switches to gameplay of the shot hitting Flame Stag in-game and the boss fight with Gigantic Mechaniloid CF-0. It then switches to a shot of X using Giga Crush before the Rockman X2 logo appears. The Capcom logo is shown afterwards.
Rockman Zero Series
In the Rockman Zero commercial, the Neo Arcadian forces, including Maha Ganeshariff, are congregated near a monument and are about to open fire on it. Ciel, restrained by a Golem's hand, attempts to run over to the monument but falls over as it reaches for her again. Part of the monument falls away showing Zero awakening, causing the monument to explode, annihilating the Neo Arcadian forces in the process. He then levitates over the blazing inferno holding an unconscious Ciel while a voice over mentions he has been awoken and asks what he ought to do. It then cuts to gameplay snippits, including Zero's fight with Sage Harpuia, before showing Zero among blazing wreckage.
The Rockman Zero2 commercial features Zero and Panter Flauclaws, who is much larger in the commercial than in the game, fighting as Flauclaws slams Zero into a wall and pins him. As Zero struggles to free himself, Ciel stands in front of the Resistance in defiance as Flauclaws' targets them and proceeds to unveil an energy cannon from his mouth. Zero starts shifting colors before assuming his Energy form and knocks him away. He then jumps up and unveils his Chain Rod as Ciel watches. It then cuts to gameplay segments, including the actual in-game battle with Panter, before showing off the forms Zero can take in the game.
Panter Flauclaws being featured in the Zero 2 commercial after Maha Ganeshariff was featured in the original Zero commercial is a Japanese pun using the on-yomi of the kanji 爪 (sou) (claws), which rhymes with ゾウ (zou) (elephant).
In the Rockman Zero3 commercial, Zero, in a flowery environment, is significantly damaged to such an extent that he has to lean on his Z-saber while struggling to stand as Ciel watches with noticeable concern in the background. It then shifts to a giant robot (indicated in the Telos interview with the ad creators to be Tretista Kelverian) collapsing with such force that it causes a dust cloud to envelop the area. It then shows gameplay clips, before cutting to a panting Zero looking at the camera while showing the title.
The Rockman Zero4 commercial shows a conglomeration of gameplay clips before showing a white sketch of Zero turning around in a pose mirroring his pose for the game, only to calmly close his eyes and fade away as Japanese text comes up translating to "Everything goes to Zero."
Rockman ZX series
In the commercial for the first Rockman.EXE, “Neo Venus” by Janne Da Arc plays in the background as FireMan attacks Rockman before it switches to a shot of Netto operating Rockman, who sends him a HiCannon and Sword Battle Chip. Rockman defeats FireMan and three screens of gameplay are briefly shown before switching to Rockman and Netto leaping towards the screen. The game's box art is shown before the Capcom logo is shown.
In the Rockman.EXE 2 commercial, “Feel the Wind” by Janne Da Arc plays as Netto operates Rockman and his Wood Shield, Heat Guts, and Elec Team Style Changes are shown off. It then shows gameplay and Rockman, his Styles, and Netto again before the EXE 2 logo is shown.
In the commercial for Rockman.EXE 3, Rockman and Netto are in a heated battle with Blues and Enzan as a large crowd including Dekao and Yaito watch intensely. Rockman and Blues lock into a struggle with each other before Netto inputs and Extra Code. The Navi Customzier and gameplay are shown before switching back to the battle and showing the game's logo.
A commercial for Rockman.EXE 4 is live action and features an actor playing Dr. Regal tempting someone to use Dark Chips as an actress playing Meiru runs in a building with rain falling begging a unknown person (either Netto or the player) not to. A very brief scene with a young man looking into this sky is shown before it switches to gameplay and pictures of Netto and Rockman and then the Red Sun and Blue Moon logos.
A second similar live action EXE 4 commercial features Meiru saying something about Dark Chips as Regal presumably tempts her to use one, laughing maniacally. The same brief shot of the young man is seen again before slightly different gameplay than the other commercial is shown.